Kyle PetriccaLet's talk I'm Kyle, a graphic designer with eight years across beauty, hair care and tech. I turn complex briefs into clear, considered design, with an eye for the small details and the bigger campaign.
R‑TWO / Design
A flexible launch asset system carrying the new Schwarzkopf Professional R‑TWO identity across web, email, social, motion, and e-commerce content.
Choose a note to get to know me.
I'm a graphic designer who likes getting the small things right: the balance of a layout, the spacing in a headline, the way an image and a message work together.
My experience is rooted in beauty, hair care and tech. I bring a designer's eye and a marketer's perspective, so the work feels considered and has a clear reason to exist.
More about meI care about how the work looks, what it communicates and where it fits. My experience in design and marketing connects those decisions.
One identity. Every touchpoint.
I get to know a brand's visual language, then carry it carefully across a complete campaign. The details matter, from the first hero banner to the smallest product image.
From browsing to buying.
Hero banners, landing pages, e-shop packages and email designs that belong to the same brand world. My marketing background helps me see the customer journey beyond the individual asset.
An idea worth paying attention to.
I bring product stories and campaign ideas into motion, translating complex messages into visual content that feels clear, engaging and unmistakably on brand.
Precision that travels.
A strong design has to survive new formats, longer copy and changing requirements. I build adaptable artwork and work closely with local teams to keep the intention intact across markets.