Kyle PetriccaLet's talk I'm a graphic designer with eight years across beauty, hair care and tech. I like precise artwork, clear ideas and understanding how a piece of design fits into the bigger picture.
Beauty, hair care & tech. Open to the right creative team.At gm-design, I found a sector that surprised and inspired me: beauty and professional hair care. I created hero banners, landing page layouts, e-shop packages, email, social and motion assets for Schwarzkopf Professional, Alterna, JOICO and Authentic Beauty Concept. Working within detailed brand guidelines taught me to make deliberate decisions, adapt carefully and keep a complete campaign consistent.
Leading marketing at MobiCode added another perspective: understanding the audience, the customer journey and the purpose behind the creative. I still bring that thinking to my work today. I enjoy finding the useful idea inside a complex brief, then refining it until the result feels clear, considered and easy to use. And yes, I'll probably notice the spacing before anyone else does.
Self-employed · UK
Create websites, email marketing, brand assets and social content for independent businesses. Bring the brief, visual direction and practical delivery together with developers and clients.
MobiCode · Tiverton, UK
Led marketing and digital content across MobiCode, RueZone, Sell My iPhone and Galahad Tech. Combined organic and paid campaigns, website optimisation, online marketplaces and reporting to support commercial goals across the group.
gm-design · Exeter, UK
Designed hero banners, landing page layouts, e-shop packages, email, social and motion assets for Schwarzkopf Professional, Alterna, JOICO and Authentic Beauty Concept. Managed over 43 website localisations across country teams, adapting artwork, metadata and asset delivery with close attention to each brand's guidelines.
Insignia Creative · Torquay, UK
Worked across content creation, marketing strategy, print design, video production, email marketing and client relationships at a creative web and marketing agency. Planned campaigns around each client's audience and objectives.